NEWS AND EVENTS: MAY 2016
PURPLE APPLE AWARD
Belle Vale Shopping Centre has scooped a major marketing award for their BIG Little Library event. The pop-up Library in Belle Vale Shopping Centre has been judged by a panel of retail industry experts and has earned the shopping centre a Merit Award for Cause Related Marketing. This award is one of the leading awards in retail marketing and will increase the profile of Belle Vale Shopping Centre in the North West and the retail industry.
The Purple Apple Marketing Awards, from the British Council of Shopping Centres, is an annual event that receives hundreds of entries from shopping Centres across the UK. The awards are highly-competitive and there are only a handful of winners in each category covering different aspects of marketing. Belle Vale Shopping Centre is delighted to receive a Purple Apple Merit Award in the Cause Related Marketing category for the BIG Little Library event. This particular award celebrates collaboration between a shopping Centre and a non-profit organisation. Shopping centres must prove they have delivered a high-quality, mutually-beneficial community campaign in order to earn the award.
The BIG Little Library event was described by judges as a creative idea executed with some creative events and a genuine collaboration between the shopping centre and Gateacre School. In 2015, the Centre arranged for an empty unit to be transformed into a pop-up library for a period of 3 months in partnership with Gateacre School. Gateacre School were invited to host lessons and workshops within the library. Together, the team collected thousands of books to be swapped and shared in the library. The unit soon became popular with both schools and shoppers as over 3,500 people visited and 10,000 books were given away free of charge during the campaign. This social hub was also the headquarters of Gateacre School’s ‘Little Library’ project. From here, 10 hand-decorated ‘book swap’ boxes were distributed in and around Liverpool included one at Liverpool Town Hall to form a network of Little Libraries. The BIG Little Library offered a relaxed environment to customers of all ages and reading abilities to utilise the space and discover a new love of reading or practice their hobby.
Belle Vale Shopping Centre is delighted with the accolade. Paul Wilson, Centre Manager, said ‘We are overjoyed to have received this award. It is very important to us, as a smaller shopping destination, to be recognised alongside the very best of UK shopping centre and town centre marketing. The BIG Little Library is one of the many cause-driven events we host and we would like to thank Gateacre School for their hard work. At Belle Vale Shopping Centre, we pride ourselves on delivering fun, free, community activity throughout the year and we will continue to strive towards greatness in the different experiences we bring to our shoppers. We are pleased to be working with Gateacre School once again this year. The BIG Little Library is now open again on Hedgefield Mall (next to Snips Salon) until August 2016. We are excited to welcome back return visitors, as well as invite anyone who hasn’t yet visited to come see what we are all about.’
FATHERS DAY COMPETITION
IS YOUR DAD A GAMING GUY OR MOVIE-MAD?
For Father’s Day, Belle Vale Shopping Centre is hosting the perfect competition. This June, shoppers are invited to visit the Centre’s Facebook or Twitter page and post their dad’s favourite video game or film character. Each entrant will be put into a prize draw to win vouchers for CEX at Belle Vale Shopping Centre.
Belle Vale Shopping Centre will be giving away £35 worth of CEX vouchers to one lucky shopper in a special Father’s Day competition. The Centre will be asking shoppers to tell them who their dad’s favourite film or video game character is, e.g. Superman, for the chance to scoop the prize. The competition will open on Wednesday 1st June and closes on Wednesday 15th June. The winner will be able to get their game or movie-mad dad the perfect gift for Father’s Day using the voucher prize. Don’t forget – Father’s Day is on Sunday 19th June.
To enter, shoppers must ‘like’ Belle Vale Shopping Centre on Facebook or ‘follow’ the Centre on twitter and watch closely for the competition instructions. There is a special timeline image on Facebook which shoppers can ‘like and share’ and comment on to enter. Alternatively, twitter users can enter with a simple tweet to @BelleValeSC revealing their dad’s favourite game or film character.
CEX has lots of great gifts for dad this father’s day including games, music, films, computing, phones, media players, digital accessories and more. Plus, there are plenty more great stores in Belle Vale Shopping Centre for you to find the perfect gift for dad, including Hallmark, Card Factory, Argos, Wilkinson, Poundstretcher or even Crawshaws the Butcher’s for a Father’s Day barbeque!
POETRY COMPETITION WINNERS
Over the past three months Belle Vale Shopping Centre has been inviting visitors to get creative and rhyme their way to a free Kindle E-Reader. This competition was run as part of Gateacre School’s BIG Little Library project and their campaign to help improve literacy in the community.
The Poetry competition was open to two age categories, children aged 5 – 16 years old and adults over 17 years. To enter, shoppers were asked to write a poem which would then be reviewed by the judges and a winner selected from both categories. There was no set theme which meant all the entries were different and highly creative, as each author used his or her own inspiration. All the entries were dropped off at The BIG Little Library, the pop-up community library on Hedgefield Mall in the shopping centre.
The competition proved to be popular and a winner from each category has been chosen. Leighton Maher, aged 11 from Netherley, won the children’s category and Sandra Bynoe, from Woolton won the adults category. Both winners recently visited Belle Vale Shopping Centre to collect their prize from Centre Manger Paul Wilson. To read the winning entries, visit www.belle-vale.co.uk and click on the news section of the websitePaul Wilson commented, ‘The management team was thoroughly impressed with the standard of poems but in the end there could be only two winners. Young Leighton really stood out with a fantastic poem inspired by the novel The War Horse, which he is currently studying at school. We wish him all the best and hope his new Kindle will help in the classroom and keep him reading in his spare time too. Sandra also submitted a brilliant and witty poem based on Belle Vale Shopping Centre and revealed the fun, feel-good factor of shopping with us.’
If you want to know more about The BIG Little Library, visit them on Hedgefield Mall next to Snips. The next event at the library is for Elmer’s Day on Saturday 28th May where families can enjoy free mask making, face painting and games including pin the truck on Elmer. A children’s craft club takes place every Monday between 3:30pm and 4:30pm and keen knitters can join the Needle Nuts club each Wednesday between 12pm and 1pm to improve their knitting or crochet skills and enjoy a good natter.
COMING THIS JULY!
Monday 25th July – Saturday 30th July
From Monday 25th to Saturday 30th July, our summer campervan will be rolling into Belle Vale Shopping Centre for giveaways and fun! The campervan will be brimming with balloons and shoppers are invited to guess how many balloons are inside. One lucky winner will get to enjoy an overnight stay at a luxury hotel. To enter the competition, pick up an entry form from near the campervan on the main mall. Don’t forget to return your entry form at the same spot and visit the centre on Saturday 30th July at 3pm, to find out if you have won. The prize is an overnight stay for 2 people in a luxury hotel with afternoon tea.
There is even more reason to visit again on Saturday 30th July because, as well as seeing who has won the competition, there will be a craft workshop on the main mall. Kids can create a summer-themed souvenir for FREE between 10am and 4pm.
Zoe’s Place Tombola
Saturday 18th June
The Centre are looking to beat last year’s fundraising total for Zoe’s Place and are adding to the funds already collected, by hosting a special tombola! The Shopping Centre cleaning staff have already been collecting quality items since the beginning of the year. Pop along to the centre on the day to buy a raffle ticket and you could win jewellery, homewares, children’s toys and much more.
Saturday 28th May
On Saturday 28th May, it’s Elmer’s Day across the nation. Celebrate everyone’s favourite patchwork elephant by dressing in your brightest, most colourful outfit and visiting the BIG Little Library. The library will be providing free activity for the whole family throughout the day including Elmer themed colouring sheets, pin the tail on Elmer game, an elephant mask-making workshop and knit-a-square activity. There will be wool and knitting needles available to knit a patchwork square in support of the Linus Project, which provides handmade comfort blankets for sick children. For more information, pop into the BIG Little Library on Hedgefield mall.